In this Agility in Marketing (ICP- MKG) certification course the candidate learns how to articulate and implement Lean-Agile marketing principles and ensure more responsive and customer-centric outcomes. The candidate learns how to empathize better with customers, build hypothesis-driven experiments, and respond aptly faster feedback loops to the changing market conditions.
A survey by Agile Alliance in 2022 showed that, the country with the highest agile adoption rate in marketing is the United States, with 62% of marketing teams using agile methodology. Following US, the adoption rate in United Kingdom is 57%, Canada is 55%, Australia is 54% and Germany is 53%.
The Agility in Marketing (ICP-MKG) certification course helps in building a mindset that allows the marketers to reduce customer acquisition costs and increase conversion rates, experiment for a continuous improvement, reduce result-less works, motivate employees and engage teams, ensure improved product quality at scaled demands, rope-in innovation and creativity, respond to quick shifts in the market, increase ROI, and run successful marketing campaigns.
There is a talent shortage of agile marketers in the UK and Europe; 67% of marketing teams in the UK and Europe plan to increase their investment in agile marketing in the next year, so Boost your career and upskill your teams by completing this Agility in Marketing ICAgile Certification Training.
The following professionals will benefit from this course:
An Agility in Marketing (ICP-MKG) certified professional responds to constant change by applying lean-agile principles, frameworks, and values, and delivers customer-centric and business-oriented outcomes. The average agile marketing team in the UK and Europe saves 20% of time and 15% of costs. The ICP-MKG professional can:
We provide real-world examples and practical cases to help you connect theory with practice at your work
We offer post training support to help you prepare for your exam with a 100% pass rate guaranteed
Our expert trainers are industry leaders with several years of hands-on experience
We deliver the best value in the market for certification training experience.
We offer our alumni 15% exclusive discount for any future training
Post training we offer free one hour consulting and four months email support to answer your exam, career and coaching queries
The growing rate of digital adoption and culture of innovation is leading to global demand for Agile Marketing especially in US, UK, Germany, France, Brazil, Netherlands, Poland, Italy and Spain.
The Agility in Marketing (ICP-MKG) certification curriculum includes different lessons that covers principles of agile marketing, cross-functional team collaboration, customer-centric marketing, data-driven decision-making, newer marking trends and technologies, agile project management methodologies, communication and leadership skills, and adapting culture of constant improvement and experimentation. The course is delivered online via Zoom. It is delivered in various time zones including US, UK, Europe. Participants are from US/Canada, Germany, UK, Brazil, France, Netherlands, Poland, Italy and Spain. The core Agility in Marketing (ICP-MKG) course curriculum is categorized below for your further reference.
We are a diverse team of Business Agility Coaches and Consultants that think that increasing an organization’s business agility is essential for being able to sustain profitability. We help our participants and our clients understand the importance of ‘Agile as a mindset first’ along with developing a clear understanding of how to optimize flow of value creation for customers.
We believe that agile methodologies shouldn’t just be used by software teams; everyone in every function has a job to play in making a company truly agile.
Our goal is to provide other business teams, such as Finance, HR, Marketing, and Operations, with the tools and methodologies they need to adopt business agility in a people-first manner. This is in addition to empowering software teams to scale up agility at the enterprise level.
Benefits of training with ValueX2 are:
ICAgile is a leading global agile accreditation and certification body. By providing learning programs that build the capabilities necessary for business agility ICAgile is on a mission design learning experiences that cultivate an agile mindset. ICAgile via it’s rigorously accredited courses delivered by their member organization provide globally-recognized certifications. These are backed by Learning Outcomes and Competencies and motivate people towards genuine competency in their domain.
Yes, ValueX2 is an ICAgile Member Organization. Being a member organization, we create and provide leading agile learning experiences that drive business agility.
Yes, All our ICAgile courses i.e. Business Agility Foundations (ICP-BAF), Agility in HR (ICP-HR) and Agility in Marketing (ICP-MKG) have gone through the ICAgiles’ rigors course accreditation process. This ensures that the courses and training we deliver satisfy all the Learning Outcomes, provide top-quality learning experiences, are highly interactive, and guide people and the global community toward greater agility.
The training is delivered and conducted by ICAgile Authorized Instructors and very experienced Agile Coaches who have deep domain expertise and make the course extremely interactive.
Our committed team of instructors provides training that meets the high criteria of excellence established by the leading Agile bodies like ICAgile. Regardless of the trainer or location, every candidate receives the same high – quality content. They aid in your continued development of the abilities and knowledge required to contribute to your organisation.
Through Instructor Authorization, ICAgile verifies the teaching skills, domain knowledge, and experience of an instructor.
The training fees include the online live instructor-led training and certification costs. Additional benefits include:
15% Discount on future training
Lifelong support and access to a community of Agile Coaches and Mentors to help you progress in your Agile career and journey.
Please refer ValueX2 Terms and Conditions for the respective refund policy. For any further queries please email us at firstname.lastname@example.org and we will be more than happy to help.
For any further queries please email us at email@example.com and we will be more than happy to help.
After completion of the ICAgile Agility in Marketing (ICP-MKG) certification training course you will be able to:
Illustrate the key challenges that are driving modern marketers to explore marketing agility. Get an opportunity to relate to the challenges as well as your VUCA context so you understand the need and relevance of Agile Marketing.
Marketing is about serving customers through identifying their expressed and hidden needs. The goal is to create engaged, delighted customers with a longterm relationship to the organization as opposed to selling a single product.
Explain the foundational values and principles of Agile Marketing; Convey how the values and principles address the context and drivers, and provide a basis for a strong operating system that is a better fit for modern marketing functions.
Differentiate Agile Marketing from Agile Development and then from common misconceptions regarding approaches such as reactive marketing and unsustainable / ever-changing marketing.
Customer centricity is about listening to what customers are and are not saying, then marketing to them in ways that resonate. Achieving this requires direct customer interaction, an understanding of who our customers really are and an ability to identify their hidden needs. Organizations also need to shift from the perspective of “organization outward,” to “customer inward” (“we have a product to sell” vs. “you have a need we can meet.”)
Show techniques for generating insights into customer needs and for segmenting customers. The insights you develop will help you identify anomalies, pain points, issues or opportunities in the decision journeys of key customer segments.
With considerable access to customer information comes significant responsibility – marketers need to be ethical and trustworthy in their use of customer information and build trust through each interaction.
Distinguish between value-add activities and those done out of habit or antiquated management approaches.
Describe how to create effective marketing backlogs by using user-centric techniques such as user stories
Explain some of the tools (canvases, personas, story maps, etc.) which may be applicable in an Agile Marketing environment, and how they can be used.
Describe a variety of possible teamwork structures and discuss how they contribute toward or detract from Business Agility.
Illustrate the characteristics of agile teams and how they differ from traditional marketing teams.
Explain how to balance responsiveness and flexibility with stability and a predictable flow of work. Consider options for insulating the team from interruption while still embracing changing requirements.
Explain what it means to use a flow-based approach to plan and execute marketing work, including developing a visual system to track work.
Describe key practices, roles and artifacts of iterative agile approaches, most commonly encapsulated in the Scrum framework. Provide examples of adaptations that marketers can try if more prescriptive iterative practices do not quite work for them.
Show how to weave in experimentation into an Agile Marketing process and gain familiarity with experimentation-oriented frameworks and practices.
Show how validated feedback needs to be actionable and actioned. Provide examples of changing plans, changing approaches, abandoning things that do not work, amplifying those that do and pivoting to new directions based on the information collected.
This is a knowledge level training certification and after attending the training you will be able to:
All prices for the courses are mentioned in the Training Calendar. For group bookings, corporate batches or discounts please email us at firstname.lastname@example.org and we will be happy to help.
The ICAgile Agility in Marketing (ICP-MKG) certification training certification is an industry-recognized credential made by marketers, for marketers. It verifies an ability to articulate and implement agile marketing principles and deliver more responsive, customer-centric business outcomes.
Marketing professionals working in:
Business Professionals like:
Yes, the ICP-MKG lifetime certification cost is included in the ValueX2 Training Fees.
No, there is no expiration for the ICAgile Agility in Marketing (ICP-MKG) certificate. You do not need to renew your ICP-MKG certificate annually. The training fees includes the certification costs.
The Training Calendar includes the cost for each course. For any inquiries regarding group bookings, private sessions, group discounts, or promotional offerings, kindly email us at email@example.com and we shall be happy to assist you.
There are no conditional prerequisites for attending this Knowledge Based level training program. However doing the Foundational Course of Business Agility Foundations (ICP-BAF) will is recommended as it will help build foundational knowledge of agile principles, values, and mindset. Related marketing experience is recommended.
No, you cannot get certified without undertaking the course from an ICAgile Member Organization, like ValueX2. This course includes hands-on learning and you’ll need to actively participate in a live class to earn this certification.
ICAgile Agility in Marketing (ICP-MKG) training certification course forms part of the Knowledge Based Level Courses offered by ICAgile. The key benefits of doing this course is:
By obtaining this agile certification you will develop your ability to articulate and implement agile marketing principles and deliver more responsive, customer-centric marketing activities.
It will help you:
This Agility in Marketing certification will help boost your marketing teams’ contribution and enhance employee satisfaction.
The only impossible journey is the one you never begin, so take the first step and Enrol Now for the training!
The training covers the below topics:
Our ICAgile ICAgile Agility in Marketing (ICP-MKG) training certification course is designed keeping in mind the latest research, and on-field experience from real-life agile transformations drawn from the diverse experiences of our Agile Coaches and Mentors. Further, our expert authorized trainers add examples relevant to your context to make the training even more relevant.
The training is structured to be highly interactive, with individual and group activities and fun exercises. Regular breaks are given and our training are offered in both 2-day and 3-day formats.
Attending the complete training is one of the main pre-requisites and first step towards obtaining your ICP-MKG certificate. After completion of the training and associated activities as communicated to you by the trainer, you need to follow the below steps to get the ICP-MKG certified:
As per the guidelines of ICAgile, each member organization can determine how they want to assess their participants. We have a combination of in-class activities, group exercises, quizzes and few exclusive activities that our participants do to put their learning to test and practice. There is no additional exam to obtain the certification.