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    Agility in Marketing (ICP-MKG) certification course overview

    In this Agility in Marketing (ICP- MKG) certification course the candidate learns how to articulate and implement Lean-Agile marketing principles and ensure more responsive and customer-centric outcomes. The candidate learns how to empathize better with customers, build hypothesis-driven experiments, and respond aptly faster feedback loops to the changing market conditions.

    A survey by Agile Alliance in 2022 showed that, the country with the highest agile adoption rate in marketing is the United States, with 62% of marketing teams using agile methodology. Following US, the adoption rate in United Kingdom is 57%, Canada is 55%, Australia is 54% and Germany is 53%.

    The Agility in Marketing (ICP-MKG) certification course helps in building a mindset that allows the marketers to reduce customer acquisition costs and increase conversion rates, experiment for a continuous improvement, reduce result-less works, motivate employees and engage teams, ensure improved product quality at scaled demands, rope-in innovation and creativity, respond to quick shifts in the market, increase ROI, and run successful marketing campaigns.

    What Will You Learn in Agility in Marketing (ICP-MKG) Training?

    • Why Agility in Marketing is required? What is Agility in Marketing?
    • How to focus on Customer Centricity, understand customer needs and attract and retain customers’ trust?
    • Learn the importance of focusing on outcomes over outputs
    • Tools for Adaptive, Customer-Centric Marketing
    • Case studies and hands on activities to apply Agility in Marketing in practice
    • Agile Marketing Practices, Roles and Artifacts

    What is included in the Agility in Marketing (ICP-MKG) Training Fees?

    • 2/3-Day (14-hour) live instructor-led, virtual or in-persona training
    • Training by apex ICAgile Agility in Marketing (ICP-MKG) authorized trainers
    • Interactive workshops, practical exercises, and insightful case studies
    • Learning and reflecting by group and individual exercises
    • Course Material + Life-time free access of our learning portal
    • ICAgile Agility in Marketing (ICP-MKG) Certification fees

    Upcoming training schedule

    Agile Marketing | 16-17 Mar. | 9 am-5 pm CDT | Weekend ~ 2-day ~ 8 hours/day | US/Americas
    Agile Marketing | 16-17 Mar. | 9 am-5 pm CDT | Weekend ~ 2-day ~ 8 hours/day | US/Americas
    2024-03-16 @ 09:00 AM (CST) - 2024-03-17 @ 05:00 PM (CST)
    Agile Marketing | 16-17 Mar. | 9 am-5 pm CDT | Weekend ~ 2-day ~ 8 hours/day | US/Americas
    Agile Marketing | 16-17 Mar. | 9 am-5 pm CDT | Weekend ~ 2-day ~ 8 hours/day | US/Americas
    2024-03-16 @ 09:00 AM (CST) - 2024-03-17 @ 05:00 PM (CST)
    Agile Marketing | 3-5 Apr. | 9 am-2 pm BST | Weekday ~ 3-day ~ 5 hours/day | UK/Europe
    Agile Marketing | 3-5 Apr. | 9 am-2 pm BST | Weekday ~ 3-day ~ 5 hours/day | UK/Europe
    2024-04-03 @ 09:00 AM (GMT) - 2024-04-05 @ 02:00 PM (GMT)
    Agile Marketing | 3-5 Apr. | 9 am-2 pm BST | Weekday ~ 3-day ~ 5 hours/day | UK/Europe
    Agile Marketing | 3-5 Apr. | 9 am-2 pm BST | Weekday ~ 3-day ~ 5 hours/day | UK/Europe
    2024-04-03 @ 09:00 AM (GMT) - 2024-04-05 @ 02:00 PM (GMT)

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      Who should attend the Agility in Marketing (ICP-MKG) training?

      There is a talent shortage of agile marketers in the UK and Europe; 67% of marketing teams in the UK and Europe plan to increase their investment in agile marketing in the next year, so Boost your career and upskill your teams by completing this Agility in Marketing ICAgile Certification Training.

      The following professionals will benefit from this course:

      • Marketing Professionals
      • Marketing Leaders
      • Agile Coaches
      • Scrum Masters
      • Agile Practitioners
      • Transformation Leads
      • Business Leaders
      • Entrepreneurs
      • Marketing Consultants
      • Marketing Freelancers

      What does An Agility in Marketing (ICP-MKG) Certified Professional Do?

      An Agility in Marketing (ICP-MKG) certified professional responds to constant change by applying lean-agile principles, frameworks, and values, and delivers customer-centric and business-oriented outcomes. The average agile marketing team in the UK and Europe saves 20% of time and 15% of costs. The ICP-MKG professional can:

      • Applies Agile principles and practices to marketing initiatives and projects
      • Develops and manages Agile marketing strategies and plans
      • Collaborates with cross-functional teams that include sales, customer support, product development, etc.
      • Facilitates Agile functioning such as sprint planning, stand-ups, and retrospectives.

      Valuex2 Experience

      Real world case studies

      We provide real-world examples and practical cases to help you connect theory with practice at your work

      100% pass rate with exam support

      We offer post training support to help you prepare for your exam with a 100% pass rate guaranteed

      Industry leading trainers

      Our  expert trainers are industry leaders with several years of hands-on experience

      Best Price Promise

      We deliver the best value in the market for certification training experience.

      15% discount on future training

      We offer our alumni 15% exclusive discount for any future training

      Free Coaching & Consulting

      Post training we offer free  one hour consulting and four months email support to answer your exam, career and coaching queries

      What are the Agility In Marketing (ICP-MKG) course objectives?

      The growing rate of digital adoption and culture of innovation is leading to global demand for Agile Marketing especially in US, UK, Germany, France, Brazil, Netherlands, Poland, Italy and Spain.

      • Learn the principles of Agile marketing and know how to apply them in marketing campaigns.
      • Know how to collaborate with cross-functional teams effectively to achieve marketing objectives.
      • Learn how to use data and analytics to measure success of marketing campaigns and initiate data-driven decisions.
      • Upskill customer-centric marketing and know how to progress in persona development, customer experience design, and journey mapping.
      • Boost marketing tasks with newer marketing trends and technologies.
      • Get more proficient in Agile project management methodologies and tools like Scrum and Kanban.
      • Lead Agile marketing teams by developing communication and leadership skills.
      • Know how to create a culture of consistent experimentation within marketing teams.

      Agility In Marketing (ICP-MKG) Certification Assessment

      • No examination, certificate is issued after all course activities completed
      • ICP-MKG training is certified by International Consortium for Agile (ICAgile) certification and accreditation body.
      • Once the course is completed and the course assignment is submitted and approved, the candidate is provided with ICP-MKG certificate.

      Steps to get Agility in Marketing (ICP-MKG) certified

      • Step 1: Register for ICAgile Agility in Marketing (ICP-MKG) certification training on
      • Step 2: Attend a 2/3-day (14 hours) live virtual or in-person training
      • Step 3: Complete the course activities and assignments during and post training
      • Step 4: Complete a quick post training survey
      • Step 5: Receive your ICAgile Agility in Marketing (ICP-MKG) certification and a digital badge to share
      • Step 6: Continue with your Agile journey and explore further training to upskill and make a difference!

      What is the Course Content of Agility in Marketing (ICP-MKG)?

      The Agility in Marketing (ICP-MKG) certification curriculum includes different lessons that covers principles of agile marketing, cross-functional team collaboration, customer-centric marketing, data-driven decision-making, newer marking trends and technologies, agile project management methodologies, communication and leadership skills, and adapting culture of constant improvement and experimentation. The course is delivered online via Zoom. It is delivered in various time zones including US, UK, Europe. Participants are from US/Canada, Germany, UK, Brazil, France, Netherlands, Poland, Italy and Spain. The core Agility in Marketing (ICP-MKG) course curriculum is categorized below for your further reference.

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